Conceived in 1895 to Russian migrants in Brooklyn, New York, Bertha Alexander Behrman grew up encompassed by dolls. She lived over her stepfather's doll medical clinic, the first ever in the United States, and began making her very own fabric dolls—speaking to Red Cross Nurses—to help his business during the troublesome long periods of World War I.
Bertha in the long run wedded Philip Behrman, changed her first name to Beatrice, and established the Alexander Doll Company with her sisters in 1923, embracing the title "Madame" to give her some upscale cachet. In spite of the fact that they began with fabric dolls, similar to a muslin Alice in Wonderland, the organization before long changed to porcelain items went for the higher-end doll advertise. Some of Madame Alexander's first manifestations were different dolls speaking to well known characters, for example, the March family highlighted in Little Women and the Three Little Pigs. Later forms incorporated the Trapp family from The Sound of Music, Brenda Starr, and Nancy Drew. toys r us madame alexander dolls.
In 1937, Madame Alexander created the principal doll dependent on an authorized character—Scarlett O'Hara from "Gone With the Wind"— and however it appeared two years before the renowned film adjustment, the organization got lucky that its star, Vivien Leigh, looked astoundingly like their doll. In the end, Madame Alexander dolls included different big names like Geraldine Farrar, Sonja Henie, Margaret O'Brien, Judy Garland, Doris Keane, Shari Lewis, Marlo Thomas, and Jane Withers.
The Alexander Doll Company turned into the principal producer to make dolls dependent on living individuals, for example, the well known piece forms of the Dionne Quintuplets, which Madame Alexander tied down the rights to in 1935. The full set included infants Annette, Cecile, Emelie, Marie, and Yvonne just as their doctor and attendant, alongside small wooden lodgings and pink sheet material. After two years, the organization discharged a little child form of the Dionne Quints with indistinguishable dolls recognized by their shaded dresses and informal IDs. These uncommon Madame Alexander dolls from the 1920s and '30s are among the most collectible today.
During World War II, Madame Alexander created doll portrayals of the military to help confidence, and by the late 1940s, she changed to utilizing hard plastic for her dolls since they were increasingly hard to break. Madame Alexander's plastic dolls proceeded with the organization's inheritance of well-built dolls with fragile subtleties and were regularly set apart on the head with "Alexander," the date, and the model number. During the 1940s, the Alexander Doll Company additionally spearheaded the utilization of established hair and built up the main doll's eyes that could open and close.
In 1947, to celebrate the illustrious family's outing to South Africa, Madame Alexander was solicited to create a set from dolls speaking to Queen Elizabeth, Princess Elizabeth, and Princess Margaret. For the crowning ceremony of Queen Elizabeth II in 1953, the organization made a nitty gritty arrangement of 36 dolls including the regal family, diocese supervisors, pages, choirboys, and individuals from the imperial gatekeeper, all wearing materials made by a similar British plant that created the genuine regal royal celebration mantles. The excessive set was displayed at the Abraham and Strauss retail establishment in Brooklyn, New York, and later gave to the Brooklyn Children's Museum.
That equivalent year, Madame Alexander additionally discharged the Alexander-kinfolks, eight-inch child dolls made of plastic. Today, Alexander-families might be the best-known vintage Madame Alexander dolls.
Just two years after the fact, in 1957, the organization propelled its line of 21-inch tall Cissy dolls, planned as a style doll for more established kids four years before Barbie hit store racks. Cissy dolls were sold with little hatboxes joined at the wrist and checked "Madame Alexander, New York," and a smaller than normal adaptation named Cissette was made as a buddy doll. Their classy intrigue even handled a displaying gig with Yardley of London, which utilized Cissy dolls in its promotions for fragrance and toiletries. toys r us madame alexander dolls.
The Alexander Doll Company additionally included vinyl bodies and engineered hair to its creation materials during the 1950s, making these vintage Madame Alexander dolls gentler, harder to break, and launderable. Nylon wigs could likewise be styled and set by youngsters utilizing water.
During the 1950s and 60s, different Disney characters were added to the Madame Alexander doll list, including Peter Pan, Sleeping Beauty, and Pollyanna. In 1961, the organization discharged a baby doll named Caroline, which took after President John F. Kennedy's little girl, and a Jacqueline doll wearing a smaller than usual rendition of Jacqueline Kennedy Onassis' white debut outfit. Other vintage Madame Alexander dolls from the decade incorporate worldwide themed dolls, similar to those from Argentina and Ecuador, and those speaking to different times, similar to those wearing Gibson Girl and Gold Rush ensembles.
At its pinnacle, the Alexander Doll Company utilized around 1,500 individuals and created a few lines including style dolls, First Lady dolls, global dolls, and child dolls. Madame Alexander accepted that dolls could enable youngsters to take in compassion for individuals from different times and puts, and that they could instruct great child rearing to young men as much as young ladies. In her own life, Behrman gave liberally to associations like Planned Parenthood and Einstein College of Medicine, just as a few Jewish philanthropies. In 1984, the organizer herself turned into the model for a vinyl doll with fair hair to pay tribute to her 61st year in the doll business.
Despite the fact that the organization hit a tough situation after Behrman sold it in 1988, it was as of late obtained by the dress business Kahn Lucas, which means new dolls bearing the name "Madame Alexander" are as yet sold today. Actually, the organization discharged another doll made in the similarity of Madame Alexander herself in 2013, showing up as she may have looked in the mid 1920s when her organization was propelled. toys r us madame alexander dolls.